Brand Strategy Lead
The Arbitrum Foundation marketing team is seeking a Head of Brand Marketing who can merge traditional Web2 marketing strategies with innovative Web3 growth techniques to drive the success of projects launching on Arbitrum while growing the brand through strategic partnerships across key verticals and strengthening user conversion and retention. Your role is central to ensuring user adoption growth and the success of the Arbitrum ecosystem in key verticals and driving liquidity. You will provide consultations to our partners and be responsible for running growth campaigns for our partners.
Requirements
5+ years in full-funnel campaign design and management across growth and brand, in relation to Web2 and Web3 experiences; case study & presentation required during the interview.
Proven track record in brand marketing, preferably in the blockchain industry and in-depth knowledge of the Web3 ecosystem.
Good grasp of Web3 user funnel challenges and cross-platform user journey.
Deep understanding of digital marketing channels and tactics.
Strong leadership skills.
Excellent communication and presentation skills.
Strong analytical and problem-solving skills.
Ability to work in a fast-paced, dynamic environment.
Passion for blockchain technology and the future of decentralized finance.
Effective relationship builder with strong communication skills.
Strongly entrepreneurial and autonomous, requiring minimum guidance, yet proactive in asking questions to get things done.
Be able to work across time zones with a global cross-functional team.
Strong spoken and written English communication skills.
Benefits
The Arbitrum Foundation's benefits program is designed to prioritize the health and well-being of you and your family. Our comprehensive compensation package offers a range of benefits for all full-time employees:
- Remote first global workforce
- Industry-leading healthcare insurance
- Home office set-up allowance
- Wellbeing allowance
- Growth / continuing education allowance
- Flexible time off
- Company-issued laptop
Location
Cayman Islands