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[Hiring] Director of Marketing

Iris New York Office
Posted 1 week, 1 day ago
Full Time Lead/Principal Sales & Marketing

As our first marketing hire, you will own and execute marketing strategy while rolling up your sleeves to drive growth. You’ll be responsible for demand generation, content, influencer and partner marketing, referral/loyalty programs, and digital campaigns—all while laying the foundation for a scalable marketing organization. Over time, you’ll grow and lead a high-performing marketing team while managing external agencies and contractors.

This role is perfect for someone who thrives in fast-moving environments, is both strategic and execution-focused, and has experience in the video, AI, and AV or Broadcast markets.

Requirements

Scrappy, hands-on, and strategic—you’re comfortable doing the work yourself while thinking long-term.

Deep experience in video, AV, AI, or SaaS marketing (B2B or B2C).

5+ years experience marketing B2B software

Proven success in growth marketing, paid ads, influencer marketing, and referral programs.

Track record of building and leading marketing teams in a fast-growing startup.

Experience working with product marketing and ICP development.

Passionate about audio/video, live production, cameras, and AI.

Strong project management skills—able to balance execution with strategic planning.

Bonus Points
Previous experience launching loyalty and ambassador programs.

Experience marketing B2B in the ProAV industry

Experience with joint marketing initiatives with partners.

Strong video marketing expertise/content creation.

Familiarity with marketing automation tools, AI-driven growth tools, and modern marketing tech stacks.

Benefits

Build marketing from the ground up in a fast-growing, industry-defining startup.

Work directly with the CEO and leadership team to shape the company’s growth strategy.

Opportunity to lead and scale a team.

Competitive salary + equity + benefits

Company Size
11-50 employees
Employment Type
Full Time
Work Mode
On-site (New York Office)
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Location

New York Office